Consumer Health Data Privacy Policy
Effective as of September 16, 2026
Thoughts ACC, Inc., d/b/a Untold (“Untold,” “we,” “us” or “our”) provides this Consumer Health Data Privacy Policy to describe how we collect, use and share consumer health data, and the rights you have over it. It supplements our Privacy Policy. Where the two differ with respect to consumer health data, this document controls.
It applies to consumer health data as defined by the Washington My Health My Data Act, the Nevada consumer health data law, the Connecticut Data Privacy Act and similar laws.
We do not sell your health data, use it for advertising, or use it to train AI models without your opt-in consent. If you connect Apple Health, we do not receive Apple Health information until you have accepted a consent screen in the app and approved each category with Apple.
What consumer health data is
Consumer health data is personal information that is linked or reasonably linkable to you and that identifies your past, present or future physical or mental health. In Untold this includes:
Health and fitness measurements you share from Apple Health, if you connect it: sleep and sleep stages, steps, walking and running distance, flights climbed, stand hours, workouts, heart rate through the day, resting heart rate, walking heart rate, heart rate recovery, heart rate variability, respiratory rate, blood oxygen, wrist temperature during sleep, breathing disturbances during sleep, cardio fitness (VO2 max), environmental sound levels and headphone sound levels. Apple asks you to approve each category, and we only receive the ones you approve.
Mood check-ins you make in the app, and moods we detect in your journal entries.
Health-related information you write or say in your journal entries, such as how you feel, symptoms, illness, sleep, exercise, therapy or substance use.
Information we derive from the above: daily summaries of your measurements, trends and patterns between your measurements and your moods, tags describing health-related topics in your entries, and insights that describe those patterns.
Completed meditations and mood check-ins, if you turn on writing them back to Apple Health.
How we collect it
From Apple Health on your iPhone, only after you read and accept the consent screen in Untold and then approve categories in Apple's permission screen. Measurements are read while the app is open and, if you choose "Import all history", for the full period Apple Health holds.
From you, when you create journal entries or mood check-ins.
From our own processing of the above, when we compute summaries, detect moods, or generate insights.
Measurements written to Apple Health by other devices and apps, such as an Apple Watch or a third-party tracker, reach us through Apple Health in the same way, together with the name of the source.
Why we use it
We use consumer health data to:
Provide the Service, including features you ask for, such as generating AI insights and saving your completed meditations and mood check-ins to Apple Health.
Enable security features, communicate with you, and provide support for the Service, including answering your support requests.
Comply with applicable laws and protect our Service and business, including to cooperate with law enforcement, judicial orders and regulatory inquiries, to detect and prevent against fraudulent or illegal activity, to exercise or defend legal claims and to ensure the safety and security of our business, employees and users, and to enforce our terms or other agreements.
Personalize your experience with the Service, enhance the performance and functionality of the Service, and other purposes as described in our Privacy Policy.
We do not use consumer health data for advertising or marketing, to build advertising audiences, to make eligibility decisions, or to train AI models, ours or anyone else's, without your consent.
How we obtain your consent for Apple Health
Consent to collect from Apple Health. We read measurements from Apple Health only after you accept the consent screen in Untold and approve categories in Apple's permission screen. Nothing is read before that.
Consent to share with an AI provider. Connecting Apple Health does not, by itself, send your health data to any AI provider. Before we first do so, we ask for your separate consent in the app.
Consent to write to Apple Health. We save meditations and mood check-ins to Apple Health only while the write-back switches in Untold are on.
Withdrawing consent. You can turn any of these off at any time in Untold under Settings › Apple Health, or for Apple Health categories in the iPhone Health app under Sharing › Apps › Untold. Withdrawal stops future collection or sharing. It does not by itself delete data we already hold; see Your rights below.
With whom we share it
We may disclose consumer health data as reasonably necessary to provide the Service, or for other purposes with your consent. We share consumer health data with the following categories of third parties:
Vendors or other service providers who help us provide the Service, including for system administration and cloud storage (such as Google LLC).
Third parties in connection with additional features that you may request, such as Apple, Inc. (if you turn on Apple Health write-back) and Anthropic, PBC (if you turn on AI insights).
Professional advisors, such as auditors, law firms or accounting firms.
We do not share consumer health data with advertising or attribution providers, analytics providers, data brokers or other users without your consent. We may disclose it when required by law or to protect rights and safety, as described in our Privacy Policy, and in connection with a merger or acquisition or other business transaction, in which case this policy continues to apply to it.
We do not sell consumer health data
We do not sell consumer health data and we do not share it for targeted advertising. We would only sell consumer health data with your separate, signed authorization meeting the requirements of applicable law.
Your rights
Depending on where you live, you may:
Confirm and access. Confirm whether we collect, share or sell your consumer health data, access it, and receive a list of the third parties with whom we have shared it together with a way to contact them.
Withdraw consent to collection or sharing, as described above.
Delete. Have your consumer health data deleted, and have us instruct our service providers to delete it. Deleting your account (Settings › Account › Delete Account) deletes your data. To delete only your health data and keep your account, email us at the address below with the subject "Delete health data".
Appeal a decision we make on your request.
To exercise these rights, use the controls in the app or email privacy@untoldapp.com with the subject "Consumer Health Data Request". We verify requests using the email address on your account. We respond within 45 days and may extend once by 45 days where reasonably necessary, in which case we will tell you. If we deny your request we will tell you why and how to appeal. To appeal, reply to our decision or email privacy@untoldapp.com with the subject "Appeal". We respond to appeals within 45 days. If your appeal is denied you may contact your state attorney general, including in Washington at https://www.atg.wa.gov/file-complaint, in Nevada at https://ag.nv.gov/Complaints/File_Complaint/ and in Connecticut at https://portal.ct.gov/ag/common/complaint-form-landing-page. You may authorize someone to make a request on your behalf. We will ask for proof of that authorization.
Retention
When you turn Apple Health sync off, nothing new is read. For information regarding how we retain other kinds of information, please refer to our Privacy Policy.
Changes
If we make material changes to the categories of consumer health data we collect, the purposes for which we use it, or the recipients with whom we share it, we will update this policy and use reasonable efforts to notify you, such as by emailing you at the last email address you provided us or by posting notice of such changes in the app.
How to contact us
Thoughts ACC, Inc., d/b/a Untold 250 Broadway, Office 2913, New York, NY 10007 privacy@untoldapp.com